Don't pitch an Angel Investor or VC without knowing these points about your startup!

1. Team

• Share an overview of your professional backgrounds.

• What's the story of how the founding team met?

• How long have you been working together, and in what capacities?

• What unique strengths does each founder bring to the company?

• How do you divide responsibilities today?

2. Problem

• What specific problem are you setting out to solve?

• How significant or widespread is this problem?

• What underlying factors cause it to persist?

• Who experiences this problem most acutely?

  
  

3. Solution / Product

• How do people currently address or work around this problem?

• What solution are you building, and how does it improve on existing approaches?

• What core features define your product today?

• What differentiators or advantages does your solution have?

  
  

4. Market & Timing

• Why is this the right moment to pursue this opportunity?

• What has changed in technology, behavior, regulation, or market dynamics to make this viable now?

• Why hasn’t this approach been successfully implemented before?

• How large is the market you’re targeting?

  
  

5. Customer, Go-To-Market, & Unit Economics

Customer & Segmentation

• Who is your ideal customer?

• Who uses the product, and who makes the buying decision?

• What does a typical day look like for these users?

Pricing & Value

• What are customers paying today for comparable solutions?

• What pricing do you believe you can command in the future?

• What factors drive customers to choose your solution?

Acquisition & Channels

• How are you acquiring customers right now?

• Which channels do you expect to rely on as you scale?

• What is your current customer acquisition cost (CAC), and how does it vary by channel?

Economics & Delivery

• What is your cost of goods sold (COGs) today?

• How do you anticipate your costs changing over time?

• What does your sales cycle look like so far?

• How frequently does your product team engage with current or prospective customers, and through what processes?

6. Competition

• What alternatives or substitutes exist today?

• How does your solution stand out from those options?

• What gives you an advantage that competitors would find difficult to replicate?

  
  

7. Traction

• What does your user activity, retention, or churn look like, if available?

• What early signals point to product-market fit?

• What milestones or KPIs do you track most closely?

  
  

8. Fundraising & Forward Plans

• How much capital have you raised so far, and on what terms?

• Who are your current investors?

• How much are you looking to raise in this round?

• What key milestones do you expect to hit with this new capital?

• How do you plan to allocate the funds?

• Where are you in the fundraising process today?

• Have any terms for this round been established? If so, what are they?

• What is your current burn rate?

• What is your top strategic priority for the next 3–6 months?