Recent Startup Failures: Zero Co, Flip, and Sonder
Zero Co, Flip, Sonder. Three startups. Three different categories. Three companies that once looked like the future of their industries. And now, all three are cautionary tales about what happens when operational complexity, weak unit economics, and aggressive scaling collide with reality. The Australian startup Zero Co had raised more than $13 million trying to reinvent how consumers buy everyday cleaning products. Instead of disposable plastic bottles, Zero Co built a refil
1 hour ago
What Not to do to attract press coverage!
You Don’t Have a Press Problem. You Have a Relevance Problem. Most founders think the issue is exposure. “If we could just get coverage, everything would click.” More customers. Better hires. Investor inbound. So they do what seems logical: write a pitch, send it to a bunch of journalists, and wait. And wait. And… nothing. Not because the email was bad. Because the premise was. The Lie Founders Tell Themselves You did something big. Raised money. Shipped a product. Hit a mile
Apr 14
Most founders don’t fail because they can’t raise money. They fail because they raise the wrong kind of money for the company they’re building.
And more advice from Mirit Lugassi , Investor at Laconia . Mirit is an operator turned venture capital investor, currently investing in pre-seed and seed rounds in B2B software companies building must-have technologies in mission-critical industries. After a successful career in Finance and Fintech, including scaling a venture-backed AI & ML-driven B2B SaaS Fintech startup and serving as VP of Customer Operations at an early-stage Edtech startup, she leveraged her operationa
Mar 10
